Ordering as easy as the best online shop. With your prices, your terms.

Your own shop, two marketplaces, field sales with a tablet, plus regular customers via EDI. Each channel works on its own. Together they create a web of special cases: stock levels disagree, prices drift apart, the same goods are sold twice. In wholesale, omni-channel is not a marketing question. It is a question of integrations, data flows and workflows.

We build the integration layer that connects every channel to ERP and inventory management: a leading product data record (PIM), the shop system as the hub for all channels, plus interfaces and workflows from prodct [Elements]. After that a new marketplace is configuration, not a project.

The customer sends an email, the office transfers it into the ERP, and every question goes back by phone. That ties your most expensive people to your simplest tasks. It no longer matches your customers either: two thirds of B2B buyers would rather have no sales contact at all.

A B2B portal where customers order themselves: company accounts, individual prices, approval flows, quick order by article list. Carried by an ERP connection that passes orders, stock and terms through automatically. Sales sells again instead of typing.

Volume prices, annual agreements, special terms for A customers. In wholesale a price is a relationship, not a label. That is exactly where standard shops fail: they show list prices, the customer calls anyway, and the channel dies before it carries.

We put your pricing logic into the system: customer-specific prices and assortments in the shop, fed from the ERP, driven by rules instead of code. Volume tiers, annual agreements and special terms then live in one place that every channel reads from.

Tens of thousands of articles, supplier data in every format, data sheets the product manager builds by hand. Every new channel wants the same data differently. Without a product data foundation, every digital initiative turns into a copy shop. And every AI initiative fails before it starts.

A PIM and MDM foundation: one record for articles, suppliers and media, enrichment inside the workflow, automated output per channel. prodct [Elements] builds the feeds from ERP and supplier data. Maintain once, sell everywhere.

The legacy system runs, but every change takes months, every integration is a special case, and the licence question gets more uncomfortable every year. Meanwhile the pressure grows: your buyers compare your ordering journey with the best shop they know privately, not with other wholesalers.

Replatforming in stages instead of a big bang: first the foundation, then checkout and integrations, then the finishing touches. Day-to-day business stays stable. With more than 45 shop projects delivered, we know the pitfalls from practice, not from slides.