01
Product information
Centralized, precise product data for personalized customer experiences and higher conversion rates.
// Market positioning
Pimcore is one of the leading data & experience management solutions on the market.
Gartner
Gartner Customer's Choice 2023/24
Forrester
Leading solutions for data & experiences
IDC
Market overview for PIM / MDM
OMR Reviews
4.4 / 5 stars on OMR Reviews
G2
5 / 5 from more than 80 reviews
// Data domains
Four data domains, one platform.
Pimcore consolidates the data your commerce and your AI build on — without silos, without laborious customization.
02
Master data
Intelligent, centralized master data management — without laborious customization and silos.
03
Digital assets
Central management, scaling and seamless, cross-channel integrations and automation.
04
Customer data
Use centralized data, real-time insight and personalized experiences to make well-founded decisions.
// A data foundation for AI — usage and training
Data first. Then the AI that actually holds up.
GenAI
Accelerate and automate with GenAI
We help you identify the right workflows and use cases for repetitive tasks and automate them with state-of-the-art agents and generative AI.
Foundation
Build on a multimodal AI data foundation
Together, we take your data management to the next level and lay the basis for fast, efficient AI-powered processes.
Training
Beyond inference: AI training in focus
Rely on advanced data management for training, RAG workflows and embeddings, and support your AI/ML strategy.
// Insights & news
From the work.
PimcoreWhy AI Initiatives Fail: The Critical Role of Data Strategy in Digital Transformation
Artificial intelligence promises efficiency, automation, and better decisions. Yet according to RAND, more than 80% of all AI projects fail — twice the rate of traditional IT projects. The root cause is rarely the algorithm; it's almost always the data foundation. Without a unified data strategy and consistent architecture, no scalable value can emerge. Companies that fail to address this pay twice — in time, money, and trust.
Read more →pimcore
Data Stewardship as a Success Factor: Why Your AI Strategy Will Fail Without Professional Data Management
Without professional data management, every AI initiative remains patchwork. According to Gartner, 85% of failed AI projects cite poor data quality as the root cause — and only 12% of companies have data of sufficient quality for AI. Professional data stewardship flips that ratio: less manual cleansing, faster analytics, lower compliance risk — GDPR violations can cost up to 4% of global annual revenue.
Read more →
PimcorePimcore has changed its licensing model: What the POCL means for you – and how we can help you make the switch
As of Platform version 2025.1, the Pimcore Community Edition is no longer licensed under GPLv3 but under the Pimcore Open Core License (POCL). Version 2024.4 was the last GPLv3 release. The Community Edition remains free for organizations with annual revenue below €5M, non-profits, and educational institutions – those above that threshold who upgrade to a POCL version will need a commercial license. Here is what this means for your installation and which three options you have now.
Read more →// Industries
We structure your data — scalable for every industry and business model.
01 · Retail
Reduce silos. Organize prices, promotions, customer-specific data, assortments and catalogs in one simple data model.
02 · Wholesale
Never again inaccurate product data, inefficient price management and isolated sales channels — thanks to scalable, unified data management.
03 · Manufacturing
Fast SKU management and simplified enrichment, consolidation or delivery of data of any size and standard.
// We solve your challenges
Turn the shifts in your industry into opportunity.
Stay competitive — with connected systems instead of fragmented data.
01
Break free from complex & fragmented product data
We rely on connected systems and unified, scalable data models for product catalogs, SKUs, specifications, pricing structures and supplier details.
02
Reduce inefficiencies from legacy systems
We cut IT costs through optimized workflows, flexible systems and predictable maintenance costs. You avoid data silos and slow decision-making.
03
Say goodbye to isolated sales channels
We rely on efficient data synchronization and consistent data. You avoid poor customer experiences and lost revenue.
04
React in real time to dependencies in your supply chain
We rely on real-time inventory, supplier updates and logistics data. You create transparency in order fulfillment and reduce supply bottlenecks.