01
"Our shop can't model our processes."
Special prices, approvals, tiered pricing, customer groups. Standard shops give up there. In Shopware, the Rule Builder and Flow Builder model that logic without every detail having to be coded.
// Where it stands in the market
Shopware is the leading commerce platform in the German market and technologically at the level modern architecture demands.
Market leadership
115 of the 1,000 largest German online shops run on Shopware (EHI 2025). That makes Shopware the market leader in Germany, ahead of all international providers.
Backing
PayPal has held around 41 percent of Shopware AG since October 2025. Founders Stefan and Sebastian Hamann continue to run the company as co-CEOs. That gives the platform financial stability without loss of control.
Product
Open core, API-first, headless-ready. Plus Shopware AI in the admin, which writes product descriptions, translates and takes over routine tasks. The platform keeps evolving in short release cycles.
// Use cases
Four sentences we hear a lot.
02
"ERP, PIM and shop don't talk to each other."
Stock levels are wrong, product data gets maintained twice, orders go into the ERP by hand. We connect your systems through the Shopware APIs. Stock, prices and orders then flow automatically.
03
"Every small change needs the agency."
Swap a banner, set up a campaign, change a text. If that takes days, the setup is wrong. We build Shopware so your team handles the day-to-day itself. The agency is only needed for real development.
04
"We want B2B and B2C from one system."
Two shops means double maintenance, double cost, double errors. Shopware runs multiple sales channels from one installation. One product master, one backend, different experiences per channel.
// Effect
The honest questions, before you migrate.
Do the math first, then migrate. Three questions that make the business case for switching honest.
What does your current system really cost you?
Don't just count license and hosting. Count the hours your team spends on workarounds and the revenue lost to rigid processes. That's exactly where the business case for switching begins.
Does the migration have to be a big bang?
No. We migrate in stages: first the foundation, then checkout and integrations, then the finishing touches. Live operation stays stable. We learned that in projects with tight timelines, not from slides.
Does the license fit your size?
Shopware changed the rules: since March 2025 a Fair Use Policy applies. Shops above a revenue threshold need a paid plan (Rise, Evolve or Beyond). We work out which plan fits you before the project, so there are no surprises later.
// Insights and news
From the field.
LicensingShopware changes the rules: the Fair Usage Policy
Since 24 March 2025 a Fair Usage Policy applies. What changed, who it affects and what options you have now.
Learn more →
B2BYour sales team still types in orders
How B2B commerce works with Shopware — from company accounts to the ERP connection that decides between success and facade.
Learn more →
MigrationReplatforming without a big bang
Why a platform switch doesn't have to be all-or-nothing — how a move to Shopware works in stages.
Learn more →// Industries
What that means in your industry.
01 · Retail & e-commerce
Your problem: the assortment grows, the platform doesn't keep up. The lever: clean product data, fast campaigns and a checkout that converts instead of frustrating.
02 · B2B & wholesale
Your problem: customer prices, approvals and ordering processes live in Excel and the ERP, not the shop. The lever: B2B processes directly in Shopware, connected to your inventory management.
03 · D2C & brands
Your problem: the brand is strong, the shop looks like everyone else's. The lever: a storefront you can design freely, headless when needed, without complicating operations.
// Commerce without friction
The best time to switch is before the next peak.
You don't postpone replatforming, you plan it. Start in summer and you're stable for the holiday season. With more than 45 delivered Shopware projects we know the pitfalls from practice: data chaos during migration, underestimated interfaces, test systems that arrive too late. We take on planning, migration and integrations and stay on it after go-live too.