Shopify insights — from the delivery.

Shopping via ChatGPT: What Instant Checkout and the Agentic Commerce Protocol Mean for Retailers

OpenAI has introduced buying directly within the chat. Instant Checkout turns ChatGPT into a sales channel — Etsy is already live, and over a million Shopify merchants are in onboarding. Behind it all is the Agentic Commerce Protocol, an open standard developed by OpenAI together with Stripe. For retailers, this raises a new question: how do you sell to a customer who never visits your website? Here's what holds true today, what remains speculation, and how to prepare.

Read more →~ 8 min

Why Enterprise Brands Are Switching to Shopify: The Math Behind the Platform Exodus

Shopify Plus is growing at double-digit rates, and a large share of that growth comes from brands migrating off Magento or Salesforce Commerce Cloud. The reasons are rarely emotional. They come down to a calculation of operating costs, agency overhead, and time-to-market — a calculation that legacy platforms are increasingly losing. Here's what that calculation looks like, what really matters during a migration, and who should think twice before making the move.

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B2B grows 96 percent on Shopify: Why manufacturers and wholesalers are switching their sales channel right now

B2B on Shopify nearly doubled in fiscal year 2025. Since early 2026, core B2B features are no longer exclusive to expensive Plus contracts — they're now available on standard plans as well. That fundamentally changes the calculus for manufacturers, brands, and wholesalers. Here's what's driving the growth, what Shopify actually brings to B2B, and who stands to benefit from making the move now.

Read more →~ 8 min