Dynamic Yield insights — from the delivery.

81 Percent Drop Out: Why Travel Booking Processes Lose So Many Customers—and What Really Helps Prevent It

Few industries lose as many ready-to-buy customers as travel. Around 81 percent of all started bookings are abandoned — for airlines, the figure is nearly 88 percent. The paradox: purchase intent is there, and it's higher than in retail. Yet the booking funnel loses those customers anyway. Why booking processes fail, why abandonment doesn't mean disinterest, and how personalization turns browsers into bookers.

Read more →~ 6 min

The McDonald's-Playbook: What the Biggest Personalization Deal in Food Service Reveals About Your Digital Strategy

In 2019, McDonald's acquired a Tel Aviv-based technology company called Dynamic Yield for around $300 million. Not for the website — for the drive-thru. Within a year, personalized menu boards were running at more than 9,500 locations across the US. The company later sold the platform to Mastercard but continues to use it to this day. This story is more than an anecdote. It's a blueprint for how to roll out personalization the right way.

Read more →~ 6 min

No More Gut Feelings: How successful online shops find out what their customers really want

In many companies, the loudest voice in the room decides what the shop looks like. At Booking.com, the customer decides. The company runs more than 25,000 tests per year, with over 1,000 running simultaneously at any given time. This difference is no accident — it's the result of a culture any company can build. Here's why testing matters more than any single feature, why testing programs fail in practice, and how to get started.

Read more →~ 7 min