Your shop has thousands of visitors with a thousand different intentions. Yet everyone gets the same homepage, the same offers, the same recommendations. That's exactly where you lose revenue. With our partner Dynamic Yield by Mastercard we change that: every customer sees what fits them. In real time, on the website, in the app and via email.
When bestseller lists are the same for everyone, they're relevant to no one. Dynamic Yield learns from each customer's behavior and recommends what fits next. On the product page, in the cart, in the email afterwards.
Relaunch arguments, opinions, gut feeling. And in the end the loudest voice decides. With Experimentation you test every idea on real customers before it goes live. A/B tests across all channels show what actually works.
CRM, shop, app, newsletter tool. Each system knows a piece of the customer, none the whole. The Audience Hub brings the data together and turns it into segments you can activate immediately.
Customers who search want to buy. If search only matches keywords, exactly these customers bounce. Experience Search understands intent and tailors results to the person. New since 2025.
Problem first, solution second. Three questions that show where personalization pays off today.
At most shops, returning customers see the same page as new ones. Every one of those visits is a missed chance. Personalization turns traffic you've already paid for into more revenue.
Without tests, every campaign is a claim. A running experimentation program replaces opinions with numbers. That also changes how your team makes decisions.
No. Experience OS is API-first and connects to existing systems. Shop, CDP, app and email tool stay. The personalization layers on top.
InsightBooking.com runs over 25,000 tests a year. Why a culture of experimentation matters more than any feature — and how to get started.
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CaseHow McDonald's rebuilt its ordering channels with Dynamic Yield — and what the largest personalization deal in food service reveals about your strategy.
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TravelWhy travel booking flows lose so many ready-to-buy customers — and how personalization with Dynamic Yield turns searchers into bookers.
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Your problem: high acquisition costs, but conversion stalls. The lever: recommendations, categories and search adapt to each customer. That turns expensive traffic into more cart value.
Your problem: long booking flows, lots of drop-off. The lever: content and offers adapt to travel intent and behavior. The city-break searcher sees something different from the family with a summer holiday in mind.
Your problem: the app is meant to sell, but shows everyone the same menu. The lever: McDonald's leads the way. Personalized menus and offers have run there with Dynamic Yield in everyday operation since 2019.
Personalization isn't a project with an end date. It's a capability you build. We take on the path there: first connecting to your stack, then a first test program with clear use cases, then step by step more automation with Dynamic Yield.
In 30 minutes we walk through your customer journey. We show you where every customer sees the same thing today, what that costs you and where to start.