Your shop has thousands of visitors with a thousand different intentions. Yet everyone gets the same homepage, the same offers, the same recommendations. That's exactly where you lose revenue. With our partner Dynamic Yield by Mastercard we change that: every customer sees what fits them. In real time, on the website, in the app and via email.
When bestseller lists are the same for everyone, they're relevant to no one. Dynamic Yield learns from each customer's behavior and recommends what fits next. On the product page, in the cart, in the email afterwards.
Relaunch arguments, opinions, gut feeling. And in the end the loudest voice decides. With Experimentation you test every idea on real customers before it goes live. A/B tests across all channels show what actually works.
CRM, shop, app, newsletter tool. Each system knows a piece of the customer, none the whole. The Audience Hub brings the data together and turns it into segments you can activate immediately.
Customers who search want to buy. If search only matches keywords, exactly these customers bounce. Experience Search understands intent and tailors results to the person. New since 2025.
Problem first, solution second. Three questions that show where personalization pays off today.
At most shops, returning customers see the same page as new ones. Every one of those visits is a missed chance. Personalization turns traffic you've already paid for into more revenue.
Without tests, every campaign is a claim. A running experimentation program replaces opinions with numbers. That also changes how your team makes decisions.
No. Experience OS is API-first and connects to existing systems. Shop, CDP, app and email tool stay. The personalization layers on top.
Dynamic YieldFew industries lose as many ready-to-buy customers as travel. Around 81 percent of all started bookings are abandoned — for airlines, the figure is nearly 88 percent. The paradox: purchase intent is there, and it's higher than in retail. Yet the booking funnel loses those customers anyway. Why booking processes fail, why abandonment doesn't mean disinterest, and how personalization turns browsers into bookers.
Read more →~ 6 min
Dynamic YieldIn 2019, McDonald's acquired a Tel Aviv-based technology company called Dynamic Yield for around $300 million. Not for the website — for the drive-thru. Within a year, personalized menu boards were running at more than 9,500 locations across the US. The company later sold the platform to Mastercard but continues to use it to this day. This story is more than an anecdote. It's a blueprint for how to roll out personalization the right way.
Read more →~ 6 min
Dynamic YieldIn many companies, the loudest voice in the room decides what the shop looks like. At Booking.com, the customer decides. The company runs more than 25,000 tests per year, with over 1,000 running simultaneously at any given time. This difference is no accident — it's the result of a culture any company can build. Here's why testing matters more than any single feature, why testing programs fail in practice, and how to get started.
Read more →~ 7 min
Your problem: high acquisition costs, but conversion stalls. The lever: recommendations, categories and search adapt to each customer. That turns expensive traffic into more cart value.
Your problem: long booking flows, lots of drop-off. The lever: content and offers adapt to travel intent and behavior. The city-break searcher sees something different from the family with a summer holiday in mind.
Your problem: the app is meant to sell, but shows everyone the same menu. The lever: McDonald's leads the way. Personalized menus and offers have run there with Dynamic Yield in everyday operation since 2019.
Personalization isn't a project with an end date. It's a capability you build. We take on the path there: first connecting to your stack, then a first test program with clear use cases, then step by step more automation with Dynamic Yield.
In 30 minutes we walk through your customer journey. We show you where every customer sees the same thing today, what that costs you and where to start.