Pottsalat needed loyalty and promotional pricing that reacted to real order patterns — not the blunt instrument of universal discounts. We rolled out Talon.One end-to-end: integrated into the ordering flow, the checkout, and the customer record. Rules, rewards, and dynamic price logic live in one engine that marketing can actually operate.
Pottsalat's growth was outpacing its promotional toolset. Discounts were coarse — site-wide or none — and loyalty was a plan on paper. Margins were getting thinner with every blanket promo.
The goal was sharper: differentiated pricing and rewards tied to actual behaviour. Repeat orderers, lunch-window customers, specific baskets. All without a new CRM rebuild.
Every promo was priced for the worst-case basket.
Tier logic, rewards, earn/burn — all on slides, none shipping.
Every new rule meant a release cycle.
We picked Talon.One as the promotion engine and committed to a proper integration — not a sidecar. Ordering flow, checkout, and customer record all post to Talon.One; Talon.One is the source of truth for which rewards apply.
In parallel, we built the operator surface: the rule templates, the campaign shapes, the guardrails so marketing ships without engineering escorts.
Real baskets, real customers, real timing — rules fire on actual data, not synthetics.
Tiered earn/burn, dynamic pricing, window-based offers, winback.
New rules, new campaigns, new segments — editable in the engine's own console.