OMR is the one week of the year where most of the European CX and marketing world stands in the same building. We go for one reason: the conversations you can't schedule the rest of the year happen there by accident, in the corridors, between sessions. The keynotes are fine. The corridor is the point.
What we're going for.
- The bubble. Heads of CX, heads of marketing, heads of e-commerce — together, in one place, for two days. Three or four planned conversations, ten unplanned ones.
- Cooperation partners. Existing collaborators we only see twice a year. New ones we've been circling on email since January.
- The forward-moving minority. The 5–10% of the room actually shipping with AI in production — not the 90% still running pilots. We want to know what they're building, what's broken, and what they need from a delivery partner in the next two quarters.
Inspirational, strategic, an outlook for the next few months. The point of OMR isn't what's announced on stage — it's what gets decided in the corridor.
— prodct team · pre-OMR briefing
How to find us.
No booth this year — we're roaming. The fastest way to grab a slot is to send a short note ahead of the event. We block out 30-minute slots with a clear question on the table; an espresso in the East Hall is more useful than a polite hi-and-bye in the crowd.
AI agents you're trying to put into production. CDP and loyalty programs you're rebuilding. Headless commerce migrations stuck in their second year. Or just: "we have a problem, can you look at it?" — that's our favourite opener.
What we'll bring back.
A short post-OMR note in /Insights — what the room felt like, where the consensus is shifting, what the forward-moving minority told us. Subscribe to the slow newsletter if you want it in your inbox the week after.
