[LABS]From idea to a system that runs.

Your AI is only as good as the infrastructure beneath it.

Many companies test AI on systems that were never built for it. The pilots run, the scaling fails. On compute, on interfaces, on cost. With our partner Google Cloud we build the infrastructure on which AI and your system landscape can grow together. We know it works. Our own systems run on it, as do the system landscapes of several of our clients.

Partner
Google Cloud
Category
Cloud Platform · AI Infrastructure
Use
Vertex AI · Cloud Run · BigQuery · Integration
Industries
Industry · Retail · Regulated sectors
Unit
prodct [LABS] × [ELEMENTS]
// Where it stands in the market

Google Cloud is the fastest-growing of the major cloud platforms and is investing heavily exactly where German companies need it: in AI and in German locations.

Momentum
20 billion dollars in revenue in a single quarter, up 63 percent year over year (Q1 2026). The driver is AI: demand for models, infrastructure and enterprise agents.
Germany
Google is investing 5.5 billion euros through 2029 in German data centers and locations, including the Rhine-Main region. On top of that comes the first Sovereign Cloud Hub in Munich.
Full stack
Its own chips (TPU), its own models (Gemini), its own platform (Vertex AI), a billion-user ecosystem (Workspace). No other provider controls all four layers itself.
// Use cases

Four sentences we hear a lot.

01

"Our AI pilots never make it to production."

The prototype ran on a laptop, production needs scaling, monitoring and governance. With Vertex AI the experiment becomes a service: models, agents and pipelines on one platform that operations can actually carry.

02

"Our system landscape grew, it wasn't built."

ERP here, shop there, Excel and nightly jobs in between. We untangle it with APIs and services on Cloud Run: small, maintainable building blocks instead of one more monolith beside it.

03

"Our data is everywhere, just not where the AI needs it."

Without a data foundation every AI stays blind. BigQuery brings the sources together and makes them queryable, for reports as much as for models. It's the same lesson as PIM and MDM, one layer deeper.

04

"Are we even allowed to put this in the cloud?"

Fair question. German regions, EU data boundaries with Data Boundary and, on request, sovereign operating models up to air-gapped. We design the architecture so compliance is a property, not an afterthought.

// Effect

The honest questions, before you migrate.

Do the math first, then migrate. Three questions that make the business case for the cloud honest.

What does your infrastructure cost when nobody uses it?

Your own servers cost around the clock, at night and on weekends too. Serverless flips that: you pay when something runs. For fluctuating loads and AI workloads that's often half the business case.

Doesn't that lock us into one provider?

Less than you think, if you build it right. Containers, open standards and clean interfaces keep you agile. We'll tell you honestly where lock-in is real and where it's only used as an argument.

Does the migration have to be a mega-project?

No. We start with one workload that hurts: a data problem, an AI use case, a system at its limit. After that you decide based on results, not on slides.

// Insights and news

From the field.

// Industries

What that means in your industry.

01 · Industry & manufacturing

Your problem: the machine data exists, but nobody can use it. The lever: a data platform plus AI for maintenance forecasts and quality, on infrastructure that scales with the sensors.

02 · Retail & e-commerce

Your problem: peaks bring systems down, data analyses take days. The lever: autoscaling for load spikes and BigQuery for decisions in minutes instead of days.

03 · Regulated sectors

Your problem: cloud yes, but compliance first. The lever: EU data boundaries, German locations and sovereign operating models, together with partners like T-Systems.

// Infrastructure on autopilot

The agent era is coming. Your infrastructure decides whether you're part of it.

AI agents that take on tasks on their own need more than a model: clean data, clear interfaces, dependable operations. That's exactly what we build. First the foundation, then the use cases, then the scaling.

// prodct [LABS] × Google Cloud

Let's talk about the foundation, before we talk about AI.

In 30 minutes we look at your system landscape: where it jams, what it costs, what the first workload in the cloud would be. Afterwards you have an honest assessment instead of a slide battle.